How SEO Marketing Singapore Helped an Automotive Brand Expand

CLIENT BACKGROUND

Before Working With Us

The client specializes in providing high-performance lubricants and oils for automotive, industrial, marine, and energy applications. They also offer solutions for electric vehicles, data center cooling, and aerospace, emphasizing sustainability and innovation.

• The client distributes their products to more than 1000 car workshops in Malaysia.
• Most of these workshops were brick and mortar businesses that do not invest in any forms of digital marketing.
• Sales of the client’s automotive products such as their engine oil and lubricants were low due to the low brand awareness and visibility from these workshops to their end consumers.
• These workshops did not make use of Google maps locations to promote their offerings.

The Behind The Scenes Work

Planning An International SEO Campaign At The Enterprise Level

Keyword Research:

Our discovery meetings revealed that running a standard SEO campaign on the client’s website would be counterintuitive, as it could detract from driving traffic and sales to their distributors. Instead, we developed a different SEO strategy focused on organically improving the rankings of their distributors’ workshop locations, showcasing the client’s products effectively on Google maps. 

• We created listings (1000+) for bike and car workshops.
• We closed fake and outdated listings.
• We ran a keyword research and analysis to determine what end consumers will search for on google maps when they were looking for either a bike or car workshop.
• We updated the content based on the strategically researched keywords.
• We review replies on the google reviews, respond to reviews and set up FAQs.
• Integrate maps with the listings.
• Regularly update and post content.

Additionally, the cost-per-click (CPC) rates for these terms are affordable, offering a budget-friendly opportunity for targeted dental and orthodontic Search Engine Marketing (SEM) efforts. These would be perfect as SEO efforts require a longer time to bear results, the clinic can capitalize on SEM to acquire leads. 

RESULTS OF OUR CAMPAIGN

The Results

• 300,000 enquiries via calls (x100 increase) 
• 2.2 million impressions (x5 increase) 
• Average 4.3 star rating.
• Increase rankings by 7 positions for high-search-volume keywords such as “oil change” and “motorcycle shop near me.
• 99% reply rate.